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Mary Meeker’s Internet Trends Report 2016

By June 2, 2016No Comments

Here are some highlights from the above report:

  • India is the one country where internet usage is growing, up 40 percent compared with 33 percent a year ago. India passed the U.S. to become the No. 2 global market behind China in 2015.
  • The Asia Pacific region represented 52 percent of smartphone users globally in 2015. The rapid growth in recent years has begun to slow, dropping to 23 percent in 2015 from 35 percent in 2014.
  • North America, Europe, and Japan represented 63 percent of global GDP in 1985. By 2015, their contribution dropped to 29 percent. China and emerging markets in Asia represented 63 percent of global GDP last year.
  • Online advertising is still not very effective. Advertisers are spending an outsize amount on legacy media.
  • Global birth rates are down 39 percent since 1960. So where will technology growth come from? Who knows, but at least there’s this: Global life expectancy is up 36 percent since 1960.

Meeker co-authored the first Internet Report in 1995 as an analyst at Morgan Stanley. A copy of the report can be downloaded here: Internet Trends Report 2016.